Systems Engineering · Flow · Regulated Industries
The architecture of flow in product development
30 years studying how organizations build complex products — and what blocks them. From Deming at Ford in the 1990s to AI-augmented development today. Systems thinking applied to the real world.
Systems Architecture
Designing the structures that enable flow — from technology blueprints to organizational design. Understanding what works, what blocks, and what to change first.
More about my work →Knowledge Sharing
Writing, models, and frameworks shared freely. What I've learned about flow, compliance, organization, and technology — so you can apply it to your context.
Read my writing →Hands-On Building
I still build things. From enterprise transformations to an Aston Martin electronics retrofit. The best systems thinkers stay close to the work.
See what I'm building →Recent Writing
What I've been thinking about
The Semantics of Planning: Getting the Words Right
Language is not decoration. In engineering and process methodology, the words we choose determine the mental models we build — and imprecise language produces imprecise systems.
articleAI-Enabled Software Development Increases the Importance of Systems Engineering
As AI automates software production, systems engineering becomes the governing control plane that orchestrates both human engineers and AI development agents.
articleUnified Lifecycle Management: The Key to Unleashing the Full Potential of Modern Engineering
It's not just about the tools. It's about the process, the practices, and the methods that these tools enable and enhance.
"Dave is an outstanding thought leader, with a great balance between creativity and delivery. He has a multi-disciplined understanding of Product Development and maintains his knowledge at the forefront of the industry. He is a true agent for change and can make a difference in any situation. Good enough is never good enough for Dave — he is relentless in the pursuit of excellence.
"It has taken me five years to recognize that David typically runs ten years ahead of his peers in EV platform development. His early work in our field has allowed us to see the opportunities for predictive models, prognostic tools and cascading technologies. He is truly a systems guy, with a rare gift for demonstrating the practical importance of his work.
Interested in connecting?
Whether it's about the book, a speaking opportunity, or just a shared interest in how complex systems get built — I enjoy the conversation.
Let's Talk